Top 5 Nicotine Pouches Flavors of 2025: What’s Trending?

Meta Description: Discover the top 5 Nicotine Pouches flavors of 2025. Learn what Strong Snus users love, which brands like VELO, PABLO, RABBIT, GREATEST & CUBA dominate, and how your Shopify store can stay ahead in sales and SEO.

Why Flavor Trends Matter in Nicotine Pouches

Nicotine Pouches are rapidly becoming the go-to alternative for adult smokers and vapers looking for a smoke-free, spit-free experience. Just like Snus, they offer convenience and discretion — but it’s the flavors that make or break user loyalty.

With competition growing fast in 2025, staying on top of trending flavors from brands like VELO, PABLO, and CUBA is essential for Shopify merchants looking to stand out in organic search results and maximize sales.

1. Ice Mint — Classic & Clean ❄️

Keywords: mint nicotine pouches, VELO Ice Mint, best-selling Snus flavor

Still reigning in 2025, Ice Mint continues to be the #1 choice across Europe and the U.S. The crisp, cold sensation makes it perfect for first-timers and loyal users alike. Popular with brands like VELO, RABBIT, and GREATEST, this evergreen flavor dominates sales in both online and retail stores.

2. Blueberry Mint — Sweet Meets Cool 🫐

Keywords: fruity nicotine pouches, PABLO blueberry, snus with mint

The mix of juicy blueberry with a cool minty base has exploded in popularity. PABLO and RABBIT have successfully launched their own takes on this flavor, making it a favorite among younger audiences looking for a refreshing yet flavorful hit.

3. Tropical Blast — Exotic Favorite 🍍🥭

Keywords: tropical nicotine pouches, CUBA Snus flavors, mango pouches

Brands like CUBA and GREATEST have embraced this trend with bold blends of pineapple, mango, and passionfruit. Perfect for summer, beach vibes, or anyone tired of the usual mint flavors, Tropical Blast is becoming a seasonal bestseller on Shopify stores.

4. Cola Lemon — Refreshingly Different 🥤🍋

Keywords: cola flavored pouches, unique snus flavors, PABLO cola

This nostalgic yet modern flavor combines the fizzy feel of cola with a tangy lemon twist. A go-to pick for fans of alternative profiles, it’s especially strong in the PABLO lineup. Cola Lemon appeals to customers aged 25–40 looking for something bold yet familiar.

5. Licuorice Eucalyptus — A Bold Niche Choice 🌿

Keywords: licorice snus, herbal nicotine pouches, GREATEST flavors

This Nordic-inspired flavor may be polarizing, but it's gaining a cult following. A unique blend of eucalyptus and licuorice, it’s popular among experienced users seeking strong, grown-up flavor notes. GREATEST and RABBIT are leading the way in this niche, with excellent Shopify sales to back it up.

Selling Nicotine Pouches on Shopify? Here’s What You Need:

To boost organic traffic and increase conversions in 2025, your Shopify store should offer:

• ✅ A mix of top-performing flavors (mint, berry, tropical)
• ✅ Niche choices to serve experienced users (licorice, herbal)
• ✅ Clear product pages optimized with keywords like Nicotine Pouches, Snus, and brand names (VELO, PABLO, CUBA, etc.)

Final Thoughts

The Nicotine Pouches market is evolving fast, with flavor leading the way. Whether your customers prefer the icy freshness of VELO Ice Mint, the fruity pop of PABLO Blueberry, or the bold vibes of CUBA Tropical, staying ahead of trends will keep your Shopify store on top of search results and in customers’ carts.