VELO Nicotine Pouches Review: Strengths, Flavours & Who They Suit
JetSnus TeamVELO strength is printed on the can twice: as a number in mg and as a row of dots. In the UK range, one dot means 4 mg of nicotine per pouch and six dots mean 17 mg, according to VELO's own strength table. The dots are a brand scale, so they do not match other brands, and the mg figure on the can is the number to compare.
What is VELO?
VELO is a tobacco-free nicotine pouch brand from British American Tobacco (BAT). It was sold as LYFT in some markets before the name changed to VELO. The pouches are white and sit under the upper lip. The ingredient list is printed on each can and on our product pages.
VELO strengths: dots and mg
VELO uses a dot system on the lid. The table below is VELO's UK table, where strength is given in mg of nicotine per pouch.
| Dots on the can | Nicotine per pouch (VELO UK) | VELO range name |
|---|---|---|
| 1 dot | 4 mg | Mellow |
| 2 dots | 6 mg | Mellow |
| 3 dots | 8 or 10 mg | Original |
| 4 dots | 11 mg | Original |
| 5 dots | 14 mg | Intense |
| 6 dots | 17 mg | Intense |
Source: VELO UK, "What is Nicotine?" and VELO UK, "How strong are nicotine pouches?". VELO sells different ranges in different countries, so the same number of dots can stand for a slightly different mg figure outside the UK. The VELO UK Freezing Peppermint page shows how this works for one flavour: 11 mg has 4 dots, 14 mg has 5 dots and 17 mg has 6 dots.
mg/g and mg per pouch on JetSnus
Many European VELO cans and shop listings give nicotine in mg per gram (mg/g) instead of mg per pouch. The two numbers are not the same. A slim VELO can with 20 pouches and 14 g of product holds 0.7 g per pouch, so 24 mg/g works out at about 17 mg per pouch. Our mg/g vs mg per pouch guide explains the conversion.
Examples from VELO product pages on JetSnus, with the figures our product data gives:
| Product | mg/g | mg per pouch | Pouches |
|---|---|---|---|
| VELO Cherry Ice Mini | 9.6 | 6 | 15 |
| VELO Peach Ice Mini | 9.6 | 6 | 15 |
| VELO Bright Spearmint | 14 | 10 | 20 |
| VELO Orange Spark X-Intense | 24.3 | 17 | 20 |
Stock changes often, so the VELO collection is the place to see which flavours and strengths are available right now.
Format and pouch design
VELO comes in two formats. According to VELO's beginner's guide, Mini pouches are smaller and used only in the lower-strength Mellow range. Slim pouches are used from the Original range upwards. The VELO can has a compartment in the lid for used pouches.
Who is VELO for?
VELO covers a wide span, from 4 mg to 17 mg per pouch in the UK table. On its UK website, VELO recommends that people new to the brand start with the Mellow range, and that the 14 mg and 17 mg pouches are for experienced users.
If you already use pouches above 17 mg per pouch, VELO's top strength may feel lighter than what you are used to. Our VELO vs ZYN comparison sets the two brands side by side, and the strength chart helps you compare VELO with stronger brands such as Pablo or ICEBERG.
Manufacturer background
British American Tobacco is headquartered in London. VELO is part of its range of tobacco-free nicotine products and is sold in the UK and in a number of European countries.
Summary
VELO marks strength with dots and an mg figure. In the UK range, 1 dot is 4 mg per pouch and 6 dots are 17 mg per pouch. European listings often use mg/g, so check which unit a number is in before comparing. Browse the VELO collection at JetSnus for current flavours and strengths.